People Seem to Prefer Videos and other things I learned from trying to advertise my iPhone app.

I have a couple of apps of my own in the AppStore. Most of the sales of the apps I have worked on have been the apps I did for other people, because, well, they are better than I am at marketing.So, I’ve been trying to figure out how to do marketing with one of my apps, KidChart. It’s been out several months and sales have trailed way off. I like it (my wife and I use it every day), but I haven’t figured out how to market it. It has been getting about 3-4 sales a week the last couple of months. I talked to a marketing firm who does iPhone marketing, but they want $1000 per month for a 6 month campaign. And I just don’t know if I can ever make that back. (I don’t know how much of the problem is due to people not seeing it and how much is due to them not liking what they see).So to try to figure out I signed up with a trial account from Performable, and I ran some facebook ads to see how the A/B testing worked. The experiment is going to continue through the weekend, but, in case anyone cares, here are my preliminary results:

Published at August 28, 2010 ·  4 min read